ABC Fitness and EGYM Announce Strategic Global Partnership
Krissy Vann | Host, All Things Fitness and Wellness
ABC Fitness has announced a new strategic partnership with EGYM, a company specializing in smart fitness equipment and software. The collaboration was formally introduced ahead of the FIBO Annual Conference and is positioned to extend both companies’ reach across international markets.
As part of the agreement, EGYM’s workout tracking and analysis tools will become the exclusive solution integrated across ABC Fitness’ Trainerize, Ignite, and Glofox platforms. In exchange, ABC Fitness will become EGYM’s sole preferred member management system provider in the global fitness market.
Company representatives say the partnership is designed to offer a more integrated user experience by combining ABC’s app-based platforms with EGYM’s equipment and analytics tools. Features set for integration include EGYM’s BioAge metric—used to assess fitness in terms of strength, flexibility, metabolism, and endurance—as well as equipment mapping capabilities that help users generate personalized workout plans based on available machines.
A proof-of-concept is scheduled to be presented at FIBO 2025, with general availability anticipated later this year.
In a statement, Mohammed Iqbal, Chief Strategy Officer at ABC Fitness, said the collaboration is intended to “redefine the entire landscape of fitness tech” by connecting training, tracking, and management tools into one ecosystem. “By combining our strengths, we are not only broadening our global opportunities but also creating a holistic, integrated member experience,” he added.
EGYM’s Chief Product Officer, John Ford, noted that the partnership aligns with the company’s goal to make advanced exercise tools accessible to a wider audience. “This collaboration supports our vision to bridge the gap between expert exercise products and everyday fitness enthusiasts,” he said.
According to ABC Fitness’ Q1 2025 Wellness Watch Report, 31% of consumers have used virtual fitness trainers or workout generators. Both companies say the new integration will help gyms and studios enhance their mobile offerings, support member retention, and deliver more personalized health experiences through expanded data insights.
